whimsey99-The Manifesto | Lolarama @ Parsons

IF I WERE TO HAVE MY OWN EXHIBITION DESIGN FIRM?

PHILOSOPHY?

At whimsey99, we believe in genius. We believe in ideas and solutions that exceed simply ?being good?. We believe that there are always better solutions. We are here not only to spread ideas and solutions. We are here to spread love ? our love for stories, tools and the passion for what we do. Some works are reading glasses. They augment readers in clarifying what is not clear. We like to think of our works as magnifying glasses. Not only do our creations help to show things, they help to amplify beauty that already exists. It is our goal to make these magnifying glasses as elegant, effective and lasting as possible. We are here to show that we care. We care about our staff, your stories and everything in between.

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PROJECTS & CLIENTS

whimsey99 houses a team of young artists and technologists who collaboratively work across the disciplines of graphic design (branding, publication and illustration), exhibition design, retail and showroom design. At whimsy99 we learn to appreciate all forms of design. We love hand-written calligraphy as much as cutting-edge mobile technologies. whimsey99 have been and will continue to work closely with clients from the arts, entertainment, retail industries as well as cultural institutions. We also hope to expand our practices into music and performance arts at a later stage. The majority of our media design projects intergrade visual design, technology with experimental architecture. We however seldom undertake standalone graphic design projects; our graphic designers assist us more in creating visuals, interfaces and promotional materials along with our media designs. What drives whimsey99 to work in these fields tirelessly is the excitement in seeing our ideas bounce off paper and continue to live and to be interpreted in another form in another space through many more eyes.

We believe that by specifically engaging ourselves in the uprising youth market will help shape and generate positive impacts on the future of the youth cultural scene. ?We appreciate clients who appreciate unconventional solutions.

Younger audiences accept, demand and are more adaptive to new spaces, systems and ideas, and perhaps in the process of doing so they will help us to see our works in a new light.

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TECHNOLOGY, USERS AND CONTENT

We don?t find it an absolute necessity to use technology in every project. ?Not the most cutting-edge technology that is. If a piece of sticky note does the job better than a high-resolution touch table, we will not chose the later. We appreciate technologies that create the most awe in the least of efforts. We respect technology as an intelligent entity but we do not fear to exploit it smartly. We only employ technologies that we have control of, as we will need to take full responsibly of the ending impacts of the technologies we chose. We strive to make technologies we employ as open-ended as possible for the audience to enjoy, comprehend, explore and share.

SPECIALIZATION

whimsey99 specializes in creating awe-inspiring designs both visually and conceptually. We believe that all humans are visual animals. We all have a soft spot for visually enticing artifacts and spaces. ?The other two senses we are fond to attack on are hearing and touch. ?We believe that these basic human instincts are capable of creating meaningful communication just as effective as visual information. And of course for those who look beneath the surface we always offer extra layers of interpretation and interaction. In terms of interactivity, we always strive for a playful yet elegant outcome, unless the brief requires otherwise. We see being playful as one of the most powerful mechanisms to unleash one?s inner self, creativity and decision-making instincts. Admit it. It never hurts to be joyful. However there is a clear distinction between being playful and being childish. Being playful towards a piece of work usually requires a high level of participation, whether it is collaborative or solitary; temporary or long lasting. By participation we don?t simply mean poking or sliding fingers on a flat screen but the initiation of meaningful conversations and a sense of wanting to participate to learn about, explore or change something. Most important of all, it has to be genius.

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FUTURE OF WHIMSEY99

Our short-term goal is to dip into the realm of stage design for concerts and theatres. We are greatly inspired by the incredible floating stages from the Bregenz Festival in Austria and its profound impact on performance arts. Stage design is in itself an art of creating the visual image through sets, costumes, lighting, and stage mechanisms. It is also a design discipline where your imaginations are only bound by what comes out of your head. In the long term, our ultimate goal is to open up a portion of our studio space to allow members of the public to come in, work, explore and collaborate, similar to the non-profit organization Eyebeam. We hope to host a fertile incubator for creativity and thought, where artists and technologists actively engage with culture, addressing the issues and concerns of our time. We are here to show that we care. We want to help and gather those who care too.

Source: http://www.lolaye.com/parsons/whimsey99-the-manifesto/

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