Marketing Communications Manager - HigherEdJobs

Brandman University

Marketing Communications Manager

POSITION SUMMARY:

Brandman University, Irvine Campus, is accepting applications for a Marketing Communications Manager. The Marketing Communications Manager will work with the Director of Public Relations and Advancement to assist in the development and implementation of communications via social media and other to create communities for prospective students, current students, and alumni. This role supports the day-to-day management and implementation of communications strategies and tactics to meet the needs of the University's marketing department.

POSITION DUTIES AND RESPONSIBILITIES:

Sixty-five percent of the Marketing Communications Manager's time will be spent on interactive communications including social media and the digital space. The remaining time will be devoted to more traditional public relations efforts and supporting internal communications initiatives. The Marketing Communications Manager is responsible for conceptualizing, creating, executing, growing and measuring that growth, engaging in and evaluating social media programs for Brandman University. Primary responsibilities include: Reputation management; maintaining and growing Brandman's social media channels and other digital media projects; ensuring integrated messaging and compatible branding and marketing in social media programs, particularly those focused on building alumni, current and prospective student communities.

A successful candidate will have minimum of 3 years professional public relations and social media work experience, including demonstrated success using social media to grow a consumer brand through creative out of the box thinking that drives measurable results. In addition to having a working knowledge of the basic tools of PR (press releases, copywriting skills), he/she will have experience managing Facebook, Twitter, LinkedIn and YouTube platforms including the integration of tools and third-party applications. Advanced knowledge of how to leverage social networking sites, tools, plugins, video amd photo sharing sites, etc. is desirable. The successful candidate will have demonstrated strong social media community management experience including brand reputation and customer-service; and be able to self-initiate programs. Knowledge of SharePoint 2010 is a plus as the university's internal communications platform is transitioning to SharePoint 2010.

An ideal candidate will demonstrate:

An understanding of how social media and interactive communication platforms fit into the marketing plan and can drive student enrollment (sales), retention and referrals.
Excellent written communications skills. Writing samples requires (social media release; press release; etc.)
A positive attitude at all times particularly when representing the university online and a high regard for reputation management.
An ability to identify and develop interesting content from within the university's 26 campus network, as well as topics relevant to our community members such as higher education, financial aid, career advice, etc.
Be an early adopter who is the first to know what is up and coming and make recommendations for new opportunities
Excellent track record building, maintaining and growing online communities
Team player who is willing to tackle the unexpected and work cooperatively in diverse group situations

TYPE OF SUPERVISION RECEIVED: General direction from the Director. While incumbent will provide information and make decisions, incumbent will conduct business using reflected authority following established policies and procedures.

Key Job Responsibilities:
Create, build, maintain, grow and report on the university's social media sites: Facebook, Brandman on Facebook, Twitter, LinkedIn and You Tube. Provide recommendations for new opportunities as they arise.
Serve as the official voice of Brandman University on social media sites, carrying out message development and distribution that supports the mission and values of Brandman University
Promote the university externally through social media and traditional PR methods
Connect and build internal communities through social media and the intranet
Develop and execute online strategies that integrate with the goals of the Marketing Department such as SEO, SCRM, and support the university's enrollment and retention goals through social media efforts
Preparing results reports for the Vice Chancellor of Marketing and Board of Regents
Maintain consistent best practices on the university Intranet, website and social networking sites
Have a solid understanding of and respect for student confidentiality including FERPA regulations
Other duties as assigned

Non-Essential Functions of the Job:
Assist in other projects as needed by the department or organization.
Some travel to campuses may be required

POSITION SPECIFICATIONS AND REQUIREMENTS:
Special Conditions of Employment: Successful completion of background check. Need valid driver's license and vehicle for travel; must maintain flexible work schedule to accommodate business needs; required to travel overnight and to visit government and military sites.

Previous Experience: Marketing Analyst, Marketing Manager, Product Manager, Advertising agency account management, account executive, account supervisor, Assistant Marketing Manager

Knowledge and Education: Bachelor's Degree (B.A./B.S.) required - Preferred study in Communications, Marketing, Public Relations, Journalism or Liberal Arts.

Machines, Tools, Equipment, Electronic Devices and Software: Must know Microsoft Office Suite: Power Point, Excel, Outlook, Access, Publisher. Experience managing social media sites, specifically Facebook, Twitter, LinkedIn and YouTube platforms. Some knowledge of how to leverage social networking sites, tools, plugins, video & photo sharing as well as student information data systems, specifically SunGard's Banner, is preferred.

For a full job description and to apply, please visit our site at http://www.brandman.edu/jobs to apply.

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Source: http://www.higheredjobs.com/details.cfm?JobCode=175598078

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